Progressive web apps (AKA PWAs) have been around for some time now and are increasing in popularity due to the plethora of benefits this technology can offer. If you are looking at developing some form of app for your business, then you may be able to save yourself a lot of time, stress and money by investing in a progressive web app rather than a native app.
So why is it better to use a progressive web app as opposed to a native app? Well, put simply, when using progressive web apps, you can develop a website and app in one that can be used across all platforms using the same code base. In other words, you do not have to reinvent the wheel over and over to make the app cross-platform compatible.
If you develop a native app, you will need to essentially build the same app several times for it to be available to all users. You would need to establish the codebase to make the app compatible with windows, then another codebase for macOS and then Linux, IOS and Android… Imagine that development bill! However, there is another option!
Progressive web apps run on a user’s browser and – once the page has been saved to the home screen – it functions like a regular native app on any standard user platform. It is a pretty neat piece of technology that we at SAPHI regularly use for our clients.
Progressive web apps offer you a range of benefits:
- They give you a smoother web presence.
- Can have an offline version that offers limited functionality of the website that can be used by customers.
- They can be found on search engines which puts your app in front of more people than app stores.
- A single code base to have an app cross-platform compatible.
- No need to try and get the app on different app stores (no need to hand Apple and Google more of your hard-earned dollars).
- Can lead to higher engagement.
- You can enable push-notifications to re-engage users.
- They are far cheaper to build and maintain in comparison to native apps.
This is by no means an exhaustive list of benefits progressive web apps offer, but you get the idea. However, they are not for every business; for example, if you are looking at developing high-end games, progressive web apps will not work for you. However, for those wanting to develop an app to complement their business than a progressive web app is the way to go.
Progressive web apps can be powerful additions to your mobile engagement strategy. However, as our COO Liam Manning says, it really does depend on the user base you are looking to attract.
This is why we at SAPHI recommend that you take the time to answer a few questions before deciding if an app will be beneficial for your company:
- What outcomes are you looking for from having an app?
- Are your existing customers using apps?
- Would the addition of an app help attract new markets that would benefit from your products or services?
- How are your current and future customers interacting with your content?
- Would the app provide enough added value to customers?
This checklist will help you answer two fundamental questions:
- Should I have an app built?
- Should it be a progressive web app?
Progressive web apps will continue to grow in popularity and continue to serve many of our clients at SAPHI engineering well, providing their customers with additional value. If you are looking at having a high-quality progressive web app developed fast for your company, SAPHI’s small team of experienced engineers and developers are for you. Reach out to us on LinkedIn or via our website at https://www.saphi.com.au/saphi-contact-us/
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